Demure Fragrances Doubled Website Traffic
Challenge
Demure Fragrances is a fragrance brand that was founded in 2018 by MiMi Q. Atkins. MiMi creates fragrances with exotic notes that are manufactured in Italy and distributed throughout the United States. The objectives of The Demure Fragrance/Blip Campaign were threefold: 1) build brand awareness 2) get recognized and 3) present a brand that has a modern appeal.
Solution
With one select billboard in a popular region in Atlanta, Georgia, Demure Fragrances went live with a billboard ad that highlighted the fragrance name and the URL <www.demurefragrances.com> where the fragrances could be purchased. The design also used a high-quality professional image with models and the bottle of “Totally by MiMi.”
Results
“Even without checking my Blip dashboard, I knew when my campaign went live because the response from that ad was so great. Literally, within 24 hours I had people reach out to interview me for their podcast or to highlight Demure Fragrances in different publications. We also received a lot of social media attention from influencers and engagement from our followers. Website traffic has doubled from the time the Demure Fragrance x Blip campaign launched. I don’t know why I was apprehensive about starting this campaign because nothing but good things have come as a result.” -MiMi Atkins Demure Fragrances Founder
