How to Automate Billboard Ad Budgets

Automating billboard ad budgets saves time, boosts efficiency, and improves ROI. Here’s how you can get started:

• Use Self-Serve Platforms: Manage campaigns directly with tools for location selection, budget control, ad design, and analytics.
• Set Flexible Budgets: Start with as little as $20/day and adjust in real-time using automated bidding systems.
• Leverage Real-Time Data: Optimize ad placements based on impressions, peak hours, and audience engagement.
• Design for Impact: Create bold, clear, and concise billboard ads that grab attention.

Quick Overview of Benefits:

Ready to simplify your billboard advertising? Start with self-serve platforms to control costs, target the right audience, and maximize campaign results.

Digital Billboard Advertising Strategies and Platform Demo

How Self-Serve Billboard Platforms Work

Self-serve platforms have changed the game in outdoor advertising by giving advertisers direct control through automated systems. These platforms simplify the process, making it easier for businesses to manage their campaigns without relying on intermediaries.

Platform Functions

Self-serve platforms streamline the essentials – choosing locations, scheduling, and activating ads instantly. They use real-time bidding to set competitive prices based on demand, moving away from rigid traditional contracts. This approach gives advertisers more control over their budgets and how often their ads are displayed.

These features combine with user-friendly tools to deliver efficient and measurable results.

Main Platform Tools

Here are the key tools that make self-serve billboard platforms easy to use and effective:

"Blip reinvents an old way of marketing and makes it so that anyone can run a billboard campaign from their own computer. [Using Blip] was a huge value"

Cost and Access Benefits

Self-serve platforms have made billboard advertising more accessible by lowering costs and simplifying management. Automated budgeting tools enhance this by adjusting spending in real time, ensuring efficient use of resources.

"It’s not a social media thing that you see on your phone. It’s not word-of-mouth. It’s big and bold and out there in public. I would say this is the first step of looking big and public"

The effectiveness of these platforms is backed by data:

• 81% of people notice billboards
• One-third of viewers search online for the advertised business
• 19% of viewers visit the physical business location

These stats highlight the strong potential for businesses to see returns on their investment, especially when using tools that optimize spending based on performance insights.

sbb-itb-2e2e93f

4 Steps to Automate Billboard Budgets

1. Choose the Best Billboard Locations

Picking the right location can make or break your billboard campaign. Use tools like GIS mapping and traffic analytics to find spots that match your audience’s habits and where traffic naturally slows down .

Look for locations that:

• Have steady traffic and are visible from multiple directions
• Align with your audience’s demographics
• Offer long exposure times for better message retention

Once you’ve pinpointed the best spots, you’re ready to move on to planning your budget.

2. Set Up Your Budget

Blip’s platform makes it easy to manage your spending. Start with a daily budget as low as $20. The system uses real-time bidding, updating every 10 minutes to get the most out of your budget based on demand and viewing opportunities . Be sure to:

• Set a daily limit to control spending
• Allocate extra funds to peak hours or high-performing locations
• Enable automatic bid adjustments to maximize efficiency

3. Create Eye-Catching Ad Designs

Your billboard design needs to grab attention instantly. Upload your ad through the platform and follow their design guidelines to ensure quality.

Design tips to keep in mind:

• Use large, easy-to-read text
• Go for bold, high-contrast colors
• Keep your message short and to the point
• Include high-quality images for better clarity

4. Launch and Track Your Campaign

Once your campaign is live, use the analytics dashboard to track its performance. Monitor key metrics and tweak your settings as needed.

Focus on:

• Daily impressions to gauge reach
• Peak hours to optimize exposure
• Audience data to confirm you’re hitting the right market
• Cost per play to ensure your budget is being used effectively

"When it comes to billboard advertising, location is everything."

The platform’s real-time bidding system ensures your budget is distributed wisely, keeping your ads visible during the most impactful times.

Improve Campaign Results with Automation

Real-time bidding (RTB) technology has reshaped how billboard advertising budgets are managed. In 2023, the global RTB market was valued at $14.37 billion and is projected to grow at a compound annual growth rate (CAGR) of 16.0% from 2024 to 2030 . This growth highlights the increasing importance of automated ad spending in improving campaign performance.

Using Real-Time Bid Systems

Blip’s automated bidding system ensures your ads are displayed during the most effective time slots by adjusting your budget in real time.

"The Real-Time Bidding process is like an auction – advertisers compete to display their ads to a specific audience based on criteria like age, interests, or browsing behavior. The highest bidder wins, and their ad appears on the user’s screen."

This process not only ensures efficiency but also lays the foundation for accurate performance tracking.

Reading Performance Data

Automation doesn’t just simplify bidding – it also provides deeper insights into campaign performance. Monitoring the right metrics is key when evaluating digital billboard success:

Research shows that 82% of viewers can recall a digital out-of-home (DOOH) advertisement they saw up to a month later . This strong recall rate makes it essential to analyze which ad variations deliver the best results.

"RTB has a clear edge as compared to traditional forms of media buying…the performance [of RTB] would be quite better since you are going contextual and targeting the most relevant audience sets." – Shridhar Mishra, Chief Business Officer for DIGIAD DMCC

Budget Optimization Tips

By combining real-time bidding with data insights, these strategies can help fine-tune your budget for better results:

• Dynamic Pricing: Take advantage of lower off-peak rates while keeping visibility during high-traffic times.
• Location Analysis: Focus spending on locations that consistently perform well.
• Time-Based Allocation: Boost budgets during hours when your audience is most active.
• Performance Windows: Gather data over a two-week period before making adjustments.

"Real-time insights and the ability to adjust campaigns on the fly…ensur[es] advertisers can optimize their ads to reach the right audience at the right time, thereby reducing wasted impressions."

Additionally, people exposed to out-of-home (OOH) advertising are 17% more likely to engage with the brand on their mobile devices . Strategically placing billboards in high-engagement areas can amplify exposure and encourage customer interaction.

Conclusion

Main Points Review

Automated billboard advertising, like Blip’s real-time bidding system, offers a level of budget control and flexibility that’s hard to match with traditional fixed-cost options.

Here are some of the key perks:

• Start campaigns with a low initial investment.
• Adjust spending on the fly using real-time performance data.
• Focus on specific locations and time slots for better results.
• Run and tweak campaigns without being tied to long-term contracts.

Now, let’s look at how to get started.

Getting Started

Taking advantage of these benefits is straightforward. The pay-per-play model makes billboard advertising an option for businesses of all sizes.

Here’s a quick overview of the steps:

Ready to dive in? Create an account to tap into the network. The platform takes care of adjusting bids to get competitive rates while sticking to your daily budget.

Related Blog Posts

• Digital Billboard Campaign Checklist for Beginners
• Budget Planning Guide for Digital Billboard Campaigns
• Top 7 Budget-Friendly Billboard Campaign Strategies
• How to Set Up Automated Ad Scheduling