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Understanding Stillwater's vast student population at Oklahoma State University can significantly bolster advertisers' strategies for Stillwater billboards. The sizeable cohort of over 24,663 students as logged in 2020, is an essential consideration in producing a successful Stillwater billboard advertising campaign. Since sports culture is deeply rooted in OSU, especially football, billboard placement during game day could efficiently target this demographic. This is emphasized by the 56,790 average home attendance recorded for years at Boone Pickens Stadium. This valuable piece of data indicates a prime opportunity for advertisers. They can utilize Blip's advanced feature that allows users to schedule their billboard ads at specific times, providing exceptional exposure during high-traffic periods in Stillwater.
Stillwater's population extends way beyond the realms of a university town – it's home to families and working professionals as well. Based on the figures provided by Stillwater's Economic Development website, more than 28,000 people were gainfully employed within the city by 2020. Industries like healthcare and education emerged as the main sources of employment. Furthermore, Stillwater is distinguished by a notable number of young professionals; about 37% of the population falls within the 25-44 age bracket. This indicates that a well-planned billboard campaign in Stillwater could readily capture attention across diverse sectors and age groups.
Careful location targeting is critical in creating a successful Stillwater billboard advertising campaign. The bustling downtown area, teeming with local businesses, eateries, and retail stores, attracts a lot of footfall, thereby posing a lucrative space for billboard rental in Stillwater. Likewise, the well-frequented Campus Corner in the vicinity of OSU, offers high visibility to students and faculty alike. Blip's feature enables advertisers to pick and choose their preferred locations, amplifying the impact of billboards in high-traffic areas of Stillwater.
Stillwater's ever-growing popularity as a tourist magnet, fueled by attractions such as the OSU’s Botanic Garden, the well-regarded Sheerar Museum of Stillwater History, and the annual spectacle of the Land Run 100 bicycle race, which rakes in thousands of visitors each year, offers another layer of marketing opportunity for Stillwater billboards. As reported by Visit Stillwater, an estimated 1.2 million travelers descend upon the city annually. Hence, the intelligent timing of your ad blitz to coincide with these high-attendance events, using Blip's scheduling tools, would maximize the visibility of your Stillwater billboard advertising campaign.
Effective billboard advertising in Stillwater also incorporates the seasonal ebb and flow of foot traffic. During Autumn, when the academic year and the football season both kick off, and again in May, due to the graduation season, Stillwater witnesses a spike in people movement. However, the traffic may dwindle in summer when students are off-campus. Blip allows campaign adjustments based on such seasonal variations, ensuring optimal visibility for your billboards in Stillwater.
In conclusion, when devising your digital Stillwater billboard advertising campaign with Blip's arsenal of features at your disposal, thorough demographic analysis, strategic location selection, timing alignment with public events, and a keen observation of seasonal trends are critical factors that can improve exposure and carry your message to the right audience. This will ensure the most effective utilization of your billboard rental in Stillwater.