Billboard advertising in Washington has never been easier
HERE’S HOW IT WORKS
Want to make a big impression in the Evergreen State? Check out Blip's Washington billboards! With complete campaign control and any budget welcome, you can advertise your message on billboards in Washington at times that work for you.
Welcome to your comprehensive guide for Washington billboard advertising with Blip in the beautiful Evergreen State, Washington - home to more than 7.6 million people with a dynamic socio-cultural fabric! Discover the vibrant urban centers like Seattle - the 18th largest city in the U.S with a population of over 744,955 people and Spokane - state's second-largest city with a population of 222,081, among the incredible expanse of Washington's natural beauty. This meticulously compiled knowledge base will guide you to build the most effective billboards in Washington, paving the way for successful digital billboard campaigns.
Crafting a successful Washington billboard advertising campaign begins with a deep understanding of the demographics of your target audience. With a population growth rate of 1.21% annually, Washington is a lively hub for young adults with a median age of 37.7 years, as revealed by the Washington State Data Book.
Seattle, being the state's largest city, is a bustling metropolis attracting younger, highly educated professionals with over 63% of its adult population boasting a bachelor’s degree or higher, according to Data USA. Spokane, on the other hand, displays a more diverse range of ages with a 25% population segment aged between 45-64 as per Spokane County's Age Demographics. Catering your billboard advertising in Washington to these specific demographics is likely to enhance its effectiveness.
With numerous popular events throughout the year, Washington provides fantastic opportunities for billboard placements. Consider the annual Seattle International Film Festival, which in 2019 attracted over 140,000 attendees, or the Spokane Lilac Festival, with a 2019 turnout of more than 110,000 parade watchers. These large crowds offer perfect viewership for your Washington billboards.
The state is additionally famous for its outdoor appeal, such as Mount Rainier National Park - attracting over 2 million visitors in 2019 and San Juan Islands - drawing in over 750,000 tourists annually. Iconic cultural landmarks such as Space Needle and Pike Place Market each receive over 1 million and 10 million visitors respectively every year. Integrating these significant Washington elements into your billboard messaging can help bond with locals and tourists alike.
Understanding traffic movements can help optimize your digital billboard's exposure. Data from Washington State Department of Transportation shows that, in 2019, 13.5% of commuters used public transportation, bikes, or walked to work. The Seattle-Tacoma-Bellevue metropolitan area holds the 6th position for the worst traffic congestion among major U.S. cities. Highlighting your billboards in Washington in high-traffic areas and important commuting routes can further enhance your billboard's visibility.
Paying homage to Washington's unique local culture could significantly impact your billboard advertising in Washington. Creative nods to the Seattle Seahawks' fanbase - the "12th Man," or a tribute to the state's renowned coffee culture (in Seattle there are 2.5 coffee shops per 1,000 citizens), can cultivate a deep sense of belonging and captivate your audience.
Partnering with Blip for your billboard advertising in Washington allows you to strategically place your ads where they resonate with and create a striking impact on the locals. With our unparalleled ability to optimize your campaign based on demographic insights, local events and attractions, traffic analysis, and cultural nuances, you are ready to craft a high-impact marketing strategy instrumental in engaging the people of Washington.