There’s more to billboard advertising than just increasing brand awareness!
Keep reading to learn additional benefits of billboard advertising and how they can make an impact on your brand.
Billboards have long been considered one of the most effective forms of advertising, making them a standard piece of traditional advertising. Being such a big and highly visible medium, it’s easy to assume that the only benefit of billboard advertising is increasing brand awareness. However, there are plenty of other benefits of billboard advertising! Here are five additional benefits of billboard advertising you may not be aware of:
High ROI
After a 10-year study looking at 100 mixed media campaigns in the US, it was found that each dollar spent on out-of-home advertising (such as billboards) generated an average of nearly six dollars in product sales. The reason billboards (and OOH advertising in general) provide such a high ROI is because advertisements are placed in highly populated areas, achieving high amounts of brand awareness. In return, viewers are more likely to navigate to your website, store, or social media page and end up making a purchase.
Guaranteed Audience(s)
When you utilize billboard advertising, you are guaranteed to have an audience. People are constantly out driving. In fact, Americans spend an average of 17,600 minutes in their cars every year (293 hours). There will always be at least one person looking at your billboard advertisement at any given time. With billboards, you are able to capture the attention of both your target audience, as well as secondary and tertiary audiences as well! You can have a wide demographic and only have to create one advertisement to reach all of them.
Boosted Credibility
If billboards are great for anything, it’s boosting credibility! Since billboards are such a highly-visible medium, people assume that only the top businesses are able to afford such a prominent form of advertising. By utilizing billboards, you are telling the world that you are important enough to use the best advertising out there, adding instant credibility to your business. Since credibility is so crucial to building your brand, you should be doing everything you can to gain trust from current and potential customers!
Never Go Out of Style
Billboards may be a more traditional method of advertising, but they will never go out of style (even in the digital age)! Billboard advertising is able to work alongside your digital marketing efforts and help boost the effectiveness of other mediums. You can learn more about how billboards boost your SEO efforts here, and Facebook ads here. Even Instagram is taking advantage of billboards! It was found that one in four Americans have posted an image of an outdoor advertisement to Instagram. Taking selfies with billboards is perfect for self-promo, thanking fans, or even running contests. With Blip, anyone is able to get a billboard advertisement up and running, you don’t have to be a celebrity or have a successful business! You can promote your billboard ad on Instagram and watch the likes and comments roll in.
Complete Control
Billboards in general have some amount of control on their own. In fact, traditional billboards are the only medium where an advertiser has full control over the ad space. However, you can be locked into your ad creative for weeks or months, until your contract runs out or they can print/install the new creative.
Blip changes this narrative by allowing you to have complete control over every aspect of your campaign. There’s no contracts and no minimums, and with digital screens you are able to change out your ad creative however much you want. You get to decide where, when, and what you advertise.
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It’s time to get your billboard up and running! To start reaping the benefits of billboard advertising, head to our website to create an account and set up your campaign. We look forward to seeing your billboard ads!
