- Show Team Spirit: Use local team colors, mascots, and cheers to align with fan pride. Update messages instantly for pre-game hype or post-win celebrations.
- Game Day Deals: Offer exclusive promotions like “25% off after a win” or “Show your ticket for 20% off.” Update offers in real time.
- Engage Fans: Use polls, live shout-outs, or social media spotlights to interact directly with fans. Display live scores or track game updates to keep them hooked.
- Real-Time Updates: Share live stats, scores, and weather updates to stay relevant during the game.
- Partner Locally: Collaborate with schools or youth teams to promote events, fundraisers, or highlight players.
Start your campaign for just $20/day and connect with fans from kickoff to the final whistle.
Digital signage in the football stadium
1. Local Team Support
Get fans on your side by aligning your branding with local team pride. Use team colors, mascots, and even their signature cheers to connect with the crowd. Digital billboards give you the flexibility to update your message instantly – whether it’s hyping up fans before the game or celebrating a victory afterward. As Chris Leslie, Founder of Leslie Lightcraft Co, puts it:
"It’s big and bold and out there in public. I would say this is the first step of looking big and public"
Here are a few ideas to make your campaign stand out:
- Incorporate team colors into your design
- Place your logo alongside the team mascot
- Display pre-game hype messages
- Share congratulatory messages after a win
¹Campaigns start at $20/day.
Next, use game-day promotions to bring fans straight to your doorstep.
2. Game Day Promotions
Create game-day-exclusive deals like "Get 25% off when our team wins" or "Show your ticket for 20% off" to encourage quick action and bring in more customers. With digital billboards, you can update promotions instantly based on game results or even extend offers during overtime.
Here’s how to make your game day promotions stand out:
- Run ads during the pre-game rush to grab attention early.
- Use bold, easy-to-read visuals that catch the eye.
- Keep your offers simple and to the point.
- Add a clear call to action, like "Visit us now!"
- Adjust promotions in real time for overtime or post-game wins.
Now, let’s look at ways to connect with fans directly through your billboard.
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3. Fan Engagement
Take your game-day promotions to the next level by transforming your billboard into an interactive fan hotspot. After drawing attention with game-day offers, use these ideas to create a stronger connection with fans:
- Fan Polls: Let fans vote in real-time for categories like MVP, best touchdown, or favorite team chant, and display the results live.
- Social Spotlight: Showcase user-submitted photos or tweets featuring your branded hashtag right on the screen.
- Live Shout-Outs: Allow fans to send text messages that appear instantly on the billboard for everyone to see.
- Score Tracker: Keep fans updated with live scores while promoting your local deal.
- Geo-Targeted Cheers: Send location-based messages to fans as they pass by the billboard.
These features not only entertain but also encourage fans to engage directly with your brand.
4. Real-Time Updates
Keep fans engaged by sharing live game data directly on your digital billboards.
Display key information like live scores, quarter-by-quarter stats, player performance metrics, time remaining, and even weather conditions that could impact the game. This constant stream of updates keeps the energy high and fans connected.
Here’s what you can feature:
- Live game scores updated instantly
- Quarter-by-quarter breakdowns
- Player stats and highlights
- Remaining game time
- Weather details relevant to the game
Pair these updates with high-contrast colors, bold fonts, and subtle animations to ensure readability – even for drivers passing by at highway speeds. Placing these boards along busy commuter routes or near sports bars ensures maximum visibility before and after kickoff.
Using a self-serve platform, you can make instant updates and adjust your content every 10 minutes to capture fans at key moments. This flexibility lets you stay relevant and keep your audience hooked.
To broaden your impact, consider teaming up with local community groups for even greater reach.
5. Community Partnerships
Take your local engagement to the next level by teaming up with youth programs. Collaborate with nearby youth football teams and schools to build community connections. Use your boards to highlight game schedules, celebrate a "player of the week", and promote school pride. You can also announce fundraisers and local meetups to further strengthen ties.
"Blip sets us apart and brings exposure", says Kimberly Pinkson.
For the best results, place boards near school zones or popular community spots. Track success by looking at event attendance numbers and gathering feedback from the community.
Conclusion
Keep fans engaged all season with these five strategies: support your local team, offer game-day promotions, create interactive fan experiences, share real-time updates, and build community partnerships. With a starting budget of just $20 per day and no long-term commitments, even small businesses can connect with football fans and make an impact from kickoff to the final whistle.
Kick off your campaign today for just $20 a day.
