Creative Examples and Strategies for Law Firm Advertising
November 21, 2025
Advertising, Best Practices

Quick Answer: The best attorney billboards combine clear messaging, strategic placement, and thoughtful design to build visibility and attract new clients. Digital platforms like Blip Billboards make it possible for law firms to launch campaigns quickly, adjust in real time, and track performance, creating cost-effective advertising strategies that deliver measurable results. Attorney billboards remain one […]

Guide to Billboard Advertising for Local Businesses
November 20, 2025
Advertising, Best Practices

Quick Answer: Billboard advertising helps local businesses build recognition, credibility, and trust faster than most digital channels. Digital platforms like Blip Billboards make it easy and affordable to advertise locally, starting with just a few dollars per day and giving full control over timing, budget, and placement. A Georgia plumbing company once struggled to cut […]

November 12, 2025
Advertising, Best Practices, Marketing, Strategy

Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […]

Effective Strategies for Airport Billboard Advertising
October 15, 2025
Advertising

Quick Answer: The best strategies for airport billboard advertising focus on clear, simple messaging, premium placements in high-traffic zones, and creative sequencing across multiple touchpoints. Effective campaigns also localize content for specific audiences, use digital screens for flexibility, and add interactive elements like QR codes. These approaches maximize recall, improve engagement, and deliver stronger ROI […]

HVAC Billboard Ideas
October 13, 2025
Advertising

It’s the peak of summer, an air conditioner gives out, and the homeowner scrambles for help. Who do they call? The HVAC company whose billboard they’ve driven past every day on the way to work. That’s the power of smart outdoor advertising – it sticks when people need you most. HVAC billboards aren’t just about […]

Illustration of a city with various billboards
September 11, 2025
Advertising

Your audience isn’t just online – they’re at bus stops, driving to work, grabbing lunch, and walking through busy shopping districts. Out-of-home (OOH) advertising puts your message right in front of them when they’re actually paying attention. But with so many formats available, how do you know which one will work best for your brand? […]

Illustration of a billboard
September 9, 2025
Advertising

Ready to supercharge your brand’s presence in the real world? Programmatic DOOH advertising puts you in control of digital billboard space, letting you target the right audience at the right moment without endless back-and-forth. You’ll learn how automated buying and real-time data merge the broad reach of outdoor ads with the pinpoint accuracy of online […]

Large pink digital billboard reading “Be Seen. Everywhere.” with airplane flying overhead.
February 21, 2025
Advertising, Best Practices, Marketing, Strategy

Meet Brian Becker, owner of Elite Marketing, med student, and part-time advertising wizard. What he thought would be a “side gig” in digital marketing quickly turned into a full-blown career when the world of outdoor advertising pulled him in for good. Working with WeedCardAZ, a company struggling to get around strict online ad policies, Becker […]

Snowy outdoor billboard showing a woman in a sauna with the message ‘Warm Up with ThermaLux Saunas’ against a winter forest.
January 27, 2025
Ad Design, Advertising, Branding, Marketing, Strategy

What makes OOH such a powerful tool for generating word-of-mouth virality? Is it because people naturally engage with their surroundings while driving, or because creative billboards are too compelling not to photograph? The true power of out-of-home advertising lies in its ability to connect with the community hubs of a city. Whether you’re in a […]

Marketing analytics dashboard showing ad spend, impressions, cost per blip, and campaign metrics on red background.
December 7, 2024
Advertising, Best Practices, Marketing, Strategy

As Darwin said, it’s not the strongest who survive, but those most adaptable to change. And oh my, has OOH advertising adapted. What was once a static form of marketing has leveled up, becoming one of the most viral forms of advertising.Today, OOH (out-of-home) advertising goes beyond what digital can do, offering mobile retargeting, precise […]