Key Differences Between Digital and Traditional Billboards Billboards may seem like an outdated form of advertising, but actually, the out-of-home advertising industry is stronger than ever! If you have been wanting to start billboard advertising for your business, you might be considering investing in either digital or traditional (static) billboards. Or maybe even both! This […]
“What Are You Most Looking Forward to Seeing in the OOH Industry in 2022?â Blip employees answer what they are looking forward to seeing in the OOH industry as we enter into 2022. What are you looking forward to seeing in the OOH space in 2022? We asked various Blip employees to answer this question, […]
OOH Outlook for 2022 The out-of-home industry saw double digit revenue growth in 2021. What’s in store for the industry in 2022? Weâre nearing the end of 2021, and despite the coronavirus pandemic still going on, the OOH industry saw tremendous growth this past year. Steve Nicklin, VP of Marketing at OAAA said âMAGNA forecasts […]
Drive More Conversions With Multichannel Marketing Continue reading to learn why multichannel marketing is crucial for your business. While brand awareness is a crucial step in the marketing funnel (you can read more about the importance of building brand awareness here), driving conversions and sales is the ultimate goal. To drive conversions, your brand needs […]
Billboard advertising works, but will it work for your business? Continue reading to learn how to know if billboards are right for your business. Typically, small to medium sized businesses donât think that they are âeligibleâ to gain access to billboard advertising. This is because you often see big corporations taking advantage of billboards and […]
What to Expect From Billboard Advertising Tracking your billboard advertising campaigns can get tricky! Check out our blog post to learn how you can best track your billboard’s performance. When advertising on platforms such as Facebook, Google, and other online mediums, itâs typically pretty easy to track who saw your ad, clicked on it, and […]
How Billboards Help Your Social Media Efforts Looking to double your followers and engagement on social media? Try billboard advertising! Keep reading to learn how billboards work alongside your social media efforts. While most businesses use social media as a main part of their marketing mix, only a small percentage of brands take advantage of […]
There’s more to billboard advertising than just increasing brand awareness! Keep reading to learn additional benefits of billboard advertising and how they can make an impact on your brand. Billboards have long been considered one of the most effective forms of advertising, making them a standard piece of traditional advertising. Being such a big and […]
Billboard advertising can be intimidating. Keep reading to learn Blip’s tips and tricks to executing a flawless billboard campaign! If youâre new to Blip, or billboard advertising in general, getting started can be a little tricky. Billboards, a method of traditional advertising, have been around for years. However, most businesses nowadays are used to online […]
Out-Of-Home (OOH) Advertising in 2021 With people spending so much time online, online advertising might seem like the best option (not to mention itâs so easy to use). So is Out-Of-Home advertising still relevant in 2021? What is OOH Advertising? Out-of-home advertising, also known as outdoor advertising or out-of-home media, is any type of advertising […]
