Once you decide to jump on the fruitful bandwagon of advertising, it’s time to set an advertising budget. There are so many advertising channels and you shouldn’t worry about breaking the bank should you choose a particular format, or multiple formats. While you may believe your budgeting and ad purchasing skills to be reasonable, a […]

How to Advertise So that Your Brand is Chosen Effective advertising is a long game, considering that hardly anyone is going to buy from you the first time they see your advertisement, no matter how captivating it is. While that may seem bleak at face value, fret not, as you can still embed your brand […]

Brands With Staying Power Have you ever heard of Nike? What about Levi’s, Coca-Cola, or Apple? These brands are recognized by nearly everyone, everywhere. The names, logos, and colors of distinguished brands are so ingrained in our brains, that we can’t imagine ourselves forgetting these companies or products anytime soon. So how can you become […]

Stop Siloing Your Marketing Channels Once upon a time, there was a small business owner named Sue. Sue was trying to grow her business, so she dutifully placed ads on Facebook every time she had a sale. She was always pleased as punch to see an uptick in transactions, but the uptick never seemed to […]

  Build Your Brand Name to Beef Up Your Bottom Line The following blog post was provided by Tungsten Branding, a North Carolina-based branding specialist that has helped over 250 companies with their branding. In the marketing world, branding is the protein and advertising is the carbs In a rush to drive more sales, many […]