January 13, 2025
Marketing, Other, Strategy

The start of the year for most marketing teams means quarterly planning, budget allocation, and setting priorities. An important question to tackle: Which efforts will deliver the biggest ROI, and how can we predict where to allocate resources effectively amid evolving technology and unpredictable consumer behavior? The one thing every marketer can indefinitely be certain […]

December 7, 2024
Advertising, Best Practices, Marketing, Strategy

As Darwin said, it’s not the strongest who survive, but those most adaptable to change. And oh my, has OOH advertising adapted. What was once a static form of marketing has leveled up, becoming one of the most viral forms of advertising.Today, OOH (out-of-home) advertising goes beyond what digital can do, offering mobile retargeting, precise […]

November 12, 2024
Advertising, Best Practices, Strategy

While first impressions are key to grab attention and spark interest, the best advertising creates lasting impressions.  That’s where brands have the opportunity to integrate the mobile devices we always carry with us and the digital out-of-home (DOOH) screens in the places we live, work, and play. When these elements come together, they create a […]

October 28, 2024
Advertising, Best Practices, Holidays, Marketing, Strategy

Christmas surprise? Not in this cookie-laden landscape.   We’re not referring to Santa’s plate either. With shared home electronics and listening devices around every corner, being a sneaky Santa can be quite a challenge for gift-givers of the modern age. That’s where advertisers can strike a different chord for shoppers needing to keep things under wraps—hellloooo […]

October 10, 2024
Advertising, Branding, Marketing, Strategy

From brand awareness, to reach, traffic, lead generation, and conversions, many businesses run their ads a little haphazardly. Who can blame them—the advertising world is far from simple. Many lean on Meta’s how-to guides but often end up with lackluster results, blaming good ol’ Zuck while their ad spend remains unoptimized.  For those new here, […]

PR
February 23, 2023
Strategy

How to Integrate Billboards with Public Relations Amplify your earned trust to grow your brand in big ways. People like what other people talk about.  It makes them curious. Sparks an interest. Creates trust – or destroys it.  Trust is a hard thing to earn, much less keep – never more so than in today’s […]

How to Build a Better Campaign
May 16, 2022
Best Practices, Strategy

How to Build a Better Campaign Learn a few tips and tricks to build a better billboard campaign with Blip! Are you interested in learning how to build a better Blip campaign? If so, then this blog post is for you! Whether you are looking to maximize your spend or are trying to achieve better […]

billboards
March 5, 2021
Advertising, Strategy

Thirteen Facts You Need to Know About Billboard Advertising As social media continues to grow, it’s easy for small businesses to think it’s the best place for them to advertise. However, billboard advertising has been proven to be a highly effective format for reaching consumer audiences. If you’re new to billboard advertising, it can be […]

Blog Thumbnails Resized Brand Awareness
February 6, 2021
Advertising, Strategy

Don’t Ignore Tomorrow’s Customers   As businesses navigate through the current economic recession, no marketing goal has ever been more important than increasing brand awareness. Why? Because you can’t ignore tomorrow’s customers. While some may not be ready to spend right now, perhaps they will run into some money tomorrow or near in the future […]

How to Market Small Business
February 5, 2021
Advertising, Strategy

   Webinar: How to Market Your Small Business In this webinar, Blip Head of Sales Jackie Adams and Senior Brand Strategist Sean Dalton teach you how to market your small business. Learn all about the marketing funnel and how different strategies and tactics play a role in helping you reach new customers. For more […]