How to Launch Back-to-School Ads in 24 Hours

Launching a back-to-school ad campaign on digital billboards can be done in just one day with Blip. Here’s how:

Step 1: Create Your Account
Sign up at blipbillboards.com, verify your email, and add a payment method. It takes about 5 minutes.
Step 2: Design Your Ads
Keep your message simple, use bold visuals, and include a clear call to action. Blip reviews designs in 90 minutes, but owner approval may take 1–3 days.
Step 3: Choose Locations and Times
Use Blip’s dashboard to select high-traffic billboards and schedule ads during peak times like morning commutes or weekend shopping hours. Start with a daily budget of $20.
Step 4: Launch and Track Results
Monitor impressions, CPM, and budget usage in real-time. Adjust your campaign as needed for better performance.

With no contracts and a user-friendly platform, you can easily test and optimize your campaign. Focus on key timeframes like 7–9 AM, 2:30–4:30 PM, and 10 AM–6 PM to maximize visibility and impact.

602: An Expert’s Guide To Digital Billboards | Gabriel Smith …

Back-to-School Marketing Basics

Digital billboards make a bold statement and stand out during the back-to-school rush. Kimberly Pinkson, owner of Pretty In Pinkston, shares her experience:

"Blip works for us. It’s a different medium, and it brings a lot of exposure. It sets us apart from the rest of the [competition], and that’s what I like."

Ray Bowens, founder of Hashtag-Vape, highlights the affordability:

"Billboards are one of the most impactful ways to advertise, and with Blip, you spend a fraction of what you would end up paying elsewhere."

Ready to get started? Setting up your Blip account takes just minutes.

Step 1: Create Your Blip Account

Blip

Head to blipbillboards.com, click "Get Started", fill in your business details, verify your email, and add a payment method. The whole process takes about 5 minutes.

Account Setup Steps

Sign Up
Visit the Blip homepage, click "Get Started", and follow the instructions to input your business and contact information.
Verify and Add Payment
Confirm your email and link a payment method. There’s no minimum spend required.

Exploring the Dashboard

Once set up, the Blip dashboard gives you:

Real-time performance data
Easy controls for adjusting your budget and schedule
Detailed stats on impressions and cost-per-play

Ready to move on? Step 2 is all about creating attention-grabbing back-to-school ads.

Find "Get Started" buttons on the Blip Billboards website to begin the registration process.

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Step 2: Design Your School Season Ads

Create back-to-school billboards that catch the eye quickly with clear, easy-to-read messaging.

Design Tips

Keep text short and readable from a distance.
Use large fonts paired with high-contrast colors.
Add bold visuals that stand out immediately.
Include a single, clear call to action.

For back-to-school campaigns, consider using images of school supplies or students, and make sure to highlight any special, time-sensitive offers.

Ad Review Process

Initial review completed within 90 minutes.
Owner approval typically takes 1–3 days.

Check out Blip’s design guidelines at blipbillboards.com/billboard-design-guidelines/ for templates and tutorials to help streamline the approval process.

Once your design is approved, you’re ready for Step 3: selecting locations and scheduling your ads.

Step 3: Choose Locations and Times

Now it’s time to decide where and when your back-to-school ads will appear:

Blip’s interactive marketplace makes it easy to compare digital billboards based on daily impressions and CPM. With no minimum spending requirement or long-term contracts, you can test different locations without hassle. Start with a daily budget as low as $20. Blip updates bids every 10 minutes, and you can tweak budgets and schedules anytime through the dashboard.

Step 4: Start and Track Results

Measuring Results

Once your ads are live, take advantage of Blip’s analytics to monitor and improve performance. Keep an eye on these key metrics in real-time:

Total impressions and impressions by location
Cost per thousand impressions (CPM)
Budget usage and peak performance hours

Quick Campaign Updates

Blip’s real-time tools let you make instant adjustments to your campaign:

Budget: Allocate more funds to ads that perform well and reduce spending on those that don’t.
Schedule: Focus on peak hours, like when parents are commuting, to maximize visibility.
Locations: Add or remove billboards in the marketplace as needed.

Next Steps

With your account set up, ads designed, and locations selected, here’s how to launch within 24 hours:

Upload your approved ad design and set a daily budget of $20.
Pick 2–3 high-traffic locations to maximize visibility.
Submit your ads for review.
Schedule your ads during key timeframes:
- Morning commute: 7–9 AM
- After-school hours: 2:30–4:30 PM
- Weekend shopping: 10 AM–6 PM