Looking to grow your small business and connect with your local community? Hyper-local billboard ads might be the solution. Here’s why they work and how to make the most of them:
- Why They Work: Billboard ads are big, bold, and visible, helping businesses build trust and stand out in their local areas.
- Key Benefits:
- Boost brand recognition in your community.
- Drive foot traffic to your store.
- Stay budget-friendly with flexible digital billboard options.
- Cost-Effective: Platforms like Blip let you start campaigns from just $20/day with no contracts.
- Track Results Easily: Use tools like QR codes, custom URLs, or phone tracking to measure impact.
Quick Tip: Choose high-traffic locations near your business and craft simple, local-focused messages to grab attention.
Hyper-local billboards give small businesses a way to grow without overspending. Let’s dive into how to get started and maximize your ROI.
Billboard FAQ’s
Main Benefits of Local Billboard Ads
Local billboard ads can be a powerful tool for small businesses looking to make an impact in their communities.
Reaching Local Customers Directly
Having a physical presence in the form of a billboard can quickly build trust with local audiences. This kind of visibility boosts brand recognition and helps businesses appear more established. A well-placed ad can leave a lasting impression on people who pass by it daily.
Budget-Friendly Advertising
Digital billboards make it easier to control costs and adjust spending as needed. Businesses can:
- Focus on specific neighborhoods
- Change budgets based on performance
- Start small and increase investment over time
- Avoid being locked into lengthy contracts
This flexibility makes billboard advertising a practical choice for smaller budgets.
Flexibility with Digital Billboards
Digital billboards allow businesses to update their messages quickly. This is especially useful for:
- Promoting local events or sales
- Sharing business updates
- Highlighting limited-time offers
- Adding messages that resonate with the community
Being able to refresh content regularly ensures the ad stays relevant and keeps the audience engaged.
These benefits not only increase visibility but also help businesses create meaningful connections with their local audience.
Measuring Local Billboard Campaign Results
Counting Views and Response
Start by analyzing how many people see your ad and how they respond. Digital billboards make this easier by offering accurate data on audience exposure, helping you make better campaign decisions.
These numbers are the starting point for understanding how your campaign impacts your business.
Measuring Business Results
To gauge the success of your campaign, focus on these key metrics:
- Foot Traffic: Check for changes in how many people visit your store.
- Sales Growth: Monitor revenue trends in the areas you’re targeting.
- Brand Recognition: Use surveys to find out if customers know about your brand and where they heard about it.
"Working with Blip has given Mr. Charlie’s the momentum to get our new location on the map while accelerating growth for our original location"
These indicators help you connect billboard visibility to real-world outcomes like store visits and sales.
Digital Tracking Tools
Digital tools can make tracking your campaign’s performance easier and more precise. Some effective methods include:
- Custom Landing Pages: Use unique URLs tied to your billboard ads to track website visits directly.
- QR Codes: Add scannable codes to your billboards to measure immediate engagement.
- Social Media Mentions: Keep an eye on local mentions and interactions on social platforms.
- Phone Tracking: Assign special phone numbers to your campaign to track call responses.
"Billboards are one of the most impactful ways to advertise, and with Blip, you spend a fraction of what you would end up paying elsewhere"
Blip’s platform offers real-time data on your campaign’s performance, helping you optimize your spending and adjust campaigns quickly to maximize local impact.
| Tracking Method | What It Measures | Benefits |
|---|---|---|
| Custom Landing Pages | Direct website visits | Tracks billboard responses |
| QR Codes | Mobile engagement | Measures immediate interaction |
| Phone Tracking | Call volume | Tracks direct inquiries |
| Foot Traffic | Store visits | Assesses local effectiveness |
sbb-itb-2e2e93f
Tips to Improve Local Billboard Results
Choosing the Best Locations
The success of a local billboard campaign heavily depends on where you place it. Focus on high-traffic areas that your target audience frequents. Keep these factors in mind:
- Traffic patterns: Pick spots with consistent daily traffic.
- Proximity to your business: Choose locations close to your store or service area.
- Audience demographics: Align billboard locations with your target customer base.
- Visibility: Ensure the billboard is easy to see and gives viewers enough time to read your message.
Writing Local-Focused Messages
Your billboard message needs to grab attention and connect with the local community. Keep it simple, direct, and action-oriented. Include:
- References to local landmarks or events.
- Language that resonates with the community.
- Specific details about your location.
- A clear call to action.
"It’s not a social media thing that you see on your phone. It’s not word-of-mouth. It’s big and bold and out there in public. I would say this is the first step of looking big and public." – Chris Leslie, Founder, Leslie Lightcraft Co
Balancing creativity with cost management is just as important as crafting the perfect message.
Using Blip for Cost-Effective Ads
Blip offers a flexible and affordable approach to billboard advertising. Here’s how it works:
| Feature | Benefit | Impact |
|---|---|---|
| Pay-per-play pricing | Pay only for each display | Keeps costs manageable |
| Real-time bidding | Adjust rates dynamically | Optimizes ad spending |
| Flexible scheduling | Target peak times | Boosts visibility |
| Performance tracking | Access campaign data | Improves ROI |
With campaigns starting at just $20 per day, Blip allows businesses to experiment with different locations and messages without long-term commitments. Its interactive platform also provides data like impressions and CPM metrics, helping you identify the best-performing billboards and make the most of your advertising budget.
How Blip Makes Billboard Ads Simple
Blip takes the hassle out of billboard advertising, making it easy for small businesses to tap into this powerful marketing channel. With no need for complex contracts or massive budgets, Blip’s platform offers a straightforward way to manage outdoor advertising campaigns.
Pay-Per-Play Billboard Pricing
With campaigns starting at just $20 a day, Blip’s pay-per-play model gives advertisers complete control over their spending. Here’s what makes it stand out:
| Feature | What It Does | Why It Matters |
|---|---|---|
| No minimum spend | Allows testing different strategies | Perfect for trying new ideas without big risks |
| Flexible scheduling | Lets you target specific times | Helps reach your audience when it matters most |
| Dynamic pricing | Adjusts costs based on demand | Keeps your budget working efficiently |
| No contracts | Freedom to stop or change plans anytime | Offers unmatched flexibility |
"Billboards are one of the most impactful ways to advertise, and with Blip, you spend a fraction of what you would end up paying elsewhere."
– Ray Bowens, Founder, Hashtag-Vape
Real-Time Pricing and Performance Insights
Blip’s real-time bidding system updates every 10 minutes, giving businesses the ability to adjust campaigns based on current market conditions. You can track essential metrics like daily impressions, average cost per thousand views (CPM), and performance by location. This constant flow of data helps businesses refine their approach and act quickly to make the most of their advertising dollars.
Easy Campaign Setup
Blip’s step-by-step process ensures you can create and launch a campaign without unnecessary delays:
-
Design Creation
Use built-in design templates and guidelines to create ads that stand out and meet visibility standards. -
Location Selection
Choose billboard spots through an interactive marketplace, considering traffic patterns and audience demographics. -
Campaign Launch
Set your budget and schedule, then submit your campaign for approval. The moderation process typically takes 1–3 days.
Blip’s user-friendly platform and clear instructions make it simple for small businesses to launch effective campaigns. By keeping costs low and providing full control, Blip enables smaller advertisers to compete with bigger players while staying within budget.
Conclusion: Getting Results from Local Billboards
Local billboard advertising offers an effective way for small businesses to connect with their communities and see a return on investment. By using digital displays strategically, businesses can boost visibility and drive growth.
Take it from Paul Willey of Mr. Charlie’s Chicken Fingers, who shared:
"Working with Blip has given Mr. Charlie’s the momentum to get our new location on the map while accelerating growth for our original location"
This success is made possible by modern digital billboard features, such as:
- Affordable pricing, starting at $20 per day
- Smart location targeting based on data
- Real-time adjustments for campaigns
- Dynamic messaging for timely updates
With a mix of precise targeting, performance tracking, and flexible management, small businesses can maximize their advertising impact without overspending. By using digital tools and data to guide decisions, businesses can turn local billboard campaigns into real growth opportunities, making every dollar count.
