How to ‘Level-Up’ Your Automotive Marketing for 2023 Automakers and dealers have faced stiff supply-side complications since the beginning of the pandemic. But as that subsided in 2022, fears of a recession have flipped the problem: now, car manufacturers and retailers are staring down a demand drop-off as inflation bites into consumer wallets. Cox […]
Ebook: How to Use Digital Billboards Effectively Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder If you’re new to billboard advertising, you might be wondering how to effectively run billboard campaigns and how they will fit into the rest of your marketing plan. Luckily for you, we created a whole guide on […]
Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder If you run a billboard campaign without a clear vision for how it fits into the rest of your marketing plan, you’ll likely have a hard time determining whether your efforts actually generated any results. But if you know what job your billboards are […]
Why Agencies Should Take Advantage of Billboard Advertising Marketing and advertising are tough, and agencies are always looking for a way to show off their clients in a whole new way. The problem is, agencies often ignore one high-tech method that businesses are using to great effect: billboards. You might think it’s a 20th-century solution […]
How to Plan Your Next Holiday Campaign Using Billboards: A Webinar Recap The holiday season is here, and you know what that means. (Besides festive stress.) It means millions of Americans will be taking to the streets for everything from visiting family to shopping for presents and checking out awesome Christmas light displays. There’s no […]
Why Billboards Are So Expensive (and One Way They’re Affordable) If you’ve spent any amount of time cruising America’s highways and byways, you’ve seen countless billboards. Everyone eventually asks the same question: “How much does billboard advertising cost?” Then they eventually follow up with, “Must be expensive.” Advertising on billboards can be expensive, especially if […]
Webinar Recap: How to Grab Attention with Your Billboard: Design Best Practices Seeing is believing. For customers to know you exist, they need to see it – and for them to believe you could be the answer to their problem, what they see has to matter. That presents a stellar opportunity for out-of-home digital billboard […]
Webinar Recap: Google Analytics + Out-of-Home Attribution Tracking the results of an offline medium like billboards can be tricky. Check out our webinar recap to learn how to use Google Analytics to help with your out-of-home advertising attribution. To sum up a marketer’s main challenge, we can paraphrase an age-old industry quote: half of our advertising works […]
Webinar Recap: How Every Political Campaign Should Be Running Billboard Advertising Elections matter, and if you want your candidate to have the best chance of coming out on top, you need to get the word out. Check out our webinar recap to learn how to run billboard ads for your political campaign. Before long, it’ll […]
Billboard Advertising Statistics You Need to Know for 2022 We compiled 10 statistics that show how effective out-of-home advertising can be, whether you’re talking about print billboards or their digital cousins. We’ll be honest: we can tell you all about how great out-of-home (OOH) advertising is. But you’ll probably want a little more evidence than […]
