How Much Does Digital Billboard Advertising Cost? How much should you be paying for digital billboard advertising? Keep reading to learn how much digital billboard advertising costs with different advertising companies. If you have already been advertising with Blip, you know that digital billboard advertising doesn’t have to be expensive. With Blip, digital billboard advertising […]

Key Differences Between Digital and Traditional Billboards Billboards may seem like an outdated form of advertising, but actually, the out-of-home advertising industry is stronger than ever! If you have been wanting to start billboard advertising for your business, you might be considering investing in either digital or traditional (static) billboards. Or maybe even both! This […]

“What Are You Most Looking Forward to Seeing in the OOH Industry in 2022?” Blip employees answer what they are looking forward to seeing in the OOH industry as we enter into 2022. What are you looking forward to seeing in the OOH space in 2022? We asked various Blip employees to answer this question, […]

Looking to grow your organic social channels? Follow along for 7 ways to organically increase your following and get your business in front of new customers. If you want to get your business in front of more potential customers, growing a social media following is crucial. But sometimes getting those follower numbers up can feel […]

OOH Outlook for 2022 The out-of-home industry saw double digit revenue growth in 2021. What’s in store for the industry in 2022?  We’re nearing the end of 2021, and despite the coronavirus pandemic still going on, the OOH industry saw tremendous growth this past year. Steve Nicklin, VP of Marketing at OAAA said “MAGNA forecasts […]

Drive More Conversions With Multichannel Marketing Continue reading to learn why multichannel marketing is crucial for your business. While brand awareness is a crucial step in the marketing funnel (you can read more about the importance of building brand awareness here), driving conversions and sales is the ultimate goal. To drive conversions, your brand needs […]

  Why Your Billboard Design Matters In case you didn’t already know, your billboard design matters! Just like all advertising mediums, your ad creative has a big impact on the results of your campaign. Good creative = good results. If you’re not already familiar with Blip’s design guidelines, you can check them out here. These […]

Billboard advertising works, but will it work for your business? Continue reading to learn how to know if billboards are right for your business.  Typically, small to medium sized businesses don’t think that they are “eligible” to gain access to billboard advertising. This is because you often see big corporations taking advantage of billboards and […]

What to Expect From Billboard Advertising Tracking your billboard advertising campaigns can get tricky! Check out our blog post to learn how you can best track your billboard’s performance.  When advertising on platforms such as Facebook, Google, and other online mediums, it’s typically pretty easy to track who saw your ad, clicked on it, and […]

How Billboards Help Your Social Media Efforts Looking to double your followers and engagement on social media? Try billboard advertising! Keep reading to learn how billboards work alongside your social media efforts.  While most businesses use social media as a main part of their marketing mix, only a small percentage of brands take advantage of […]