Why Agencies Should Take Advantage of Billboard Advertising

Marketing and advertising are tough, and agencies are always looking for a way to show off their clients in a whole new way.

The problem is, agencies often ignore one high-tech method that businesses are using to great effect: billboards.

You might think it’s a 20th-century solution to 21st-century problems, but the reality is, digital billboards are an exciting way to grab attention and keep it.

We’ll talk about a few reasons why agencies should dive right into the billboard ad ocean and swim around a bit, starting with one of the most important responsibilities you have for your client: shouting their names from the rooftops.

Billboards Create Top-of-Funnel Brand Awareness

One of the hardest parts of being an agency is making people aware that your client exists.

It’s deceptively difficult, as you know; one would think, “Oh, I just create a bunch of ads!”

But in reality, consumers have become notoriously resilient to advertisements – especially online ones. Even if your digital ad is exceptionally executed, it can get lost in the crowd (if your audience even sees it, thanks to ad blockers).

You have to create brand awareness and pour more potential customers into the top of your funnel by:

Catching their attention
Reinforcing a brand message so it sticks out; and
Doing it within budget

Easier said than done.

Billboards help drive awareness by broadening your funnel thanks to what it does best: be so prominent that a captive audience (e.g. people walking/driving by) can’t help but notice.

And unlike digital ads, there are no ad blockers on our nation’s streets and highways. (Not that we’re aware of; if you see one, let us know and we’ll have it dismantled at once.)

Plus, there’s precious little room for convoluted messages; ads need to be concise and straightforward, and those messages are the best for reaching a bigger and more diverse audience.

Adding billboards to your strategy broadens your marketing funnel which in turn converts more customers further down the funnel. So, if you can create eye-catching billboards in key geographic places, you can fuel your pipeline in ways that other marketing channels have difficulty emulating.

Billboard Advertising Is Cheaper Than You Think

Budgets control the marketing game.

Every agency knows the frustration of being tasked with getting million-dollar results on a thousand-dollar budget.

That means every bit of money you do get has to be spent with maximum efficiency.

But today, marketing channels are getting more expensive, not less. CPC is rising, while credible ad impressions are falling. Contracts are becoming more onerous. The bang for your typical marketing buck is diminishing.

And to be frank, billboard advertising can be very similar. With Blip’s digital billboard structure, however, utilizing this powerful channel is cheaper than you think – a lot cheaper.

For instance, with our Pay Per Blip model, you will only be charged when your billboard ad is displayed. You set a budget; Blip will get you as many displays as possible within your budget.

The national average cost per Blip? Just $0.10.

Given that there’s also no long-term contract – it’s a pay-as-you-go system – you can not only build and launch campaigns on the cheap; you can also test multiple campaigns in a way that would be prohibitively expensive via other channels.

Cheaper isn’t always better, but in this case, it is.

Billboards Spur Highly-Targeted and Timely Sales Activity

Finally, agencies know just how important it is to drive actual, tangible results with their campaigns.

If you’re looking to increase foot traffic to your storefront or restaurant, billboards have the ability to provide an almost immediate increase, especially for businesses along highways and high-traffic areas where individuals can quickly turn-off.

Digital ones can also be changed quickly, to take advantage of time-sensitive events or deals. Want to launch a campaign to riff on breaking news, or an Internet trend? You can, easily.

This sales activity isn’t just generalized, either. Digital billboards are local, and you can use them to target a certain geographic area with precision (something that’s pretty hit-or-miss with digital ad geotargeting). This is especially true when you’re reaching out to people as they’re on the move – when they’re more likely to buy.

Unleashing the Power of Billboards for Your Clients

If you’re looking to harness these giant, glowing beacons of awesomeness, then Blip makes it easy for you. We have a self-service portal for non-guaranteed digital OOH media, creative support, plenty of templates to get you started, and flexible ways to launch campaigns with just a few clicks.

Just check out our locations; chances are, there’s one near your client. We want you to succeed, and we know when your clients hit it big, so do you. Give billboards a try and see how big a splash you can make. (Your clients will thank you.)