Challenge: Crafting a Message That Stands Out
Guymon Law knew that simply being seen wasn’t enough—they needed their digital billboard campaign to leave a lasting impression in a crowded market. The challenge was finding the right balance between bold, concise messaging and a creative approach that would genuinely connect with local audiences.
Their solution? A campaign designed with strategic clarity. Each ad featured strong calls to action, dynamic visuals, and recognizable brand elements to reinforce the firm’s commitment to Arizona communities. More than just a legal service, Guymon Law aimed to be a trusted name that families remembered when they needed help.
“For us, it’s primarily been more of a brand recognition effort, just getting the name to be memorable,” shared Stacey Gentile, Fractional CMO for Guymon Law.
Guymon Law prides itself on treating clients like family, but translating that warmth into an effective billboard campaign required careful execution. Through Blip, they ensured their message not only stood out but also stayed true to their values—blending professional expertise with the personal touch that defines their approach to legal services.
Solution: Proving Impact Without Traditional Tracking
Measuring brand awareness is rarely straightforward, and for Guymon Law, the challenge wasn’t about granular data—it was about trusting in long-term visibility. While Blip provides valuable insights, such as daily commuter counts, demographic trends, and traffic surges, Guymon Law never found the need to track these metrics on a weekly basis. Instead, their approach to ROI is built on a different kind of proof: repeated exposure and the power of consistent messaging.
“I’ve always looked at it as a decent bang for the buck, right? We’re getting a ton of eyeballs. The cost is so affordable. The law firm continues to grow, people mention the signs through word of mouth and so we can confidently assert the effectiveness,” commented Gentile.
Rather than chasing immediate, trackable conversions, Guymon Law leaned into the undeniable value of presence—knowing that being seen day after day, by the right audience, would naturally strengthen their brand. Their success wasn’t measured by numbers on a dashboard, but by real-world conversations, client growth, and an undeniable presence in the community.
Results
- Campaign Timeline: January 2023 – present
- Impressions: 2.3k average monthly impressions
- Increased Engagement: Increased website visits and phone inquiries from local residents
- Enhanced Visibility: Greater brand recognition across the Arizona market with 12 strategically placed billboards
Through their partnership with Blip, Guymon Law not only boosted brand visibility but also drove more clients to their offices, all while maintaining a highly flexible and data-driven approach to their digital billboard advertising.
Conclusion: Strengthening Community Ties Beyond the Billboard
For Guymon Law, brand awareness isn’t just about being seen—it’s about being present where it matters most. While digital billboards play a key role in their marketing strategy, they knew that true community engagement required going beyond traditional OOH placements. The challenge was finding a way to seamlessly integrate their advertising with their commitment to local events.
By leveraging Blip’s flexible platform, Guymon Law has been able to extend their reach beyond the screen—aligning their sponsorships of charity events, sports teams, and community initiatives with strategic billboard placements in high-visibility locations. This approach ensures they aren’t just a name on a sign but an active, recognizable presence at the events that matter to their audience.
By combining real-world engagement with the power of digital OOH, Guymon Law has built a brand that isn’t just seen, it’s remembered.
