Background: Elite Marketing Agency’s Approach to OOH and Digital Integration
Elite Marketing Outdoor, located in Fort-Lauderdale, specializes in out-of-home (OOH) advertising for a diverse range of clients, including coffee shops, smoke shops, and fitness brands. Their focus, which combines digital advertising with OOH media, drives measurable results for clients across the U.S. By integrating Blip, they’ve gained real-time insights into client campaignas–including impressions and easy reporting—allowing them to optimize performance compared against traditional OOH providers. The marketing agency’s approach blends OOH and digital marketing to deliver a comprehensive and ROI-driven approach for its clients.
Challenge: Client Skepticism and Outdated Perceptions of OOH
Brian Becker, Elite Marketing Agency’s Founder and CEO, shared that he had challenges tracking the impact of OOH ads prior to finding Blip. Clients want to know exactly how their billboard ad translates into customer engagement, whether that be through website visits or foot traffic. As digital and social media platforms dominate the advertising landscape, Elite Marketing Agency recognized that in order to effectively sell OOH campaigns, they needed a solution that could connect physical advertising with digital measurement.
Solution: Using Blip to Bridge the Gap Between OOH and Digital
A key strategy of Elite Marketing Agency’s approach is to combine OOH and digital advertising. As Becker shared, “We always tell people don’t just do one or the other. Do them both, and run them at the same time to get the best results. You can’t just test out-of-home without digital, and you can’t just test digital without out-of-home because they really do work together.”
For instance, one of their top clients, a supplement shop located near a gym, implemented ads on billboards, gym screens inside the gym, as well as targeted Instagram and Facebook ads. This combination significantly lowered the cost-per-click for the digital ads.
“The cost per click on Instagram dropped considerably when we ran both campaigns at the same time.People were exposed to the gym ads, then getting the ad on their phones. It lowered the cost per click.”
Blip’s tracking capabilities were also critical for the agency’s success. They used device ID tracking from third-party partners like AdQuick to match billboard exposure with digital engagement, such as website visits. For instance, in one campaign, the agency was able to track how many people who saw a billboard for a client ended up searching for the client’s website or making a purchase.
Becker shared an immediate positive indicator upon launching the campaign, “We used a tracking pixel for a campaign where we could track people who Googled ‘Flag’ after passing a billboard, and we attributed that data back to the campaign.”
Blip’s location targeting also allowed Elite Marketing Agency to tailor campaigns more effectively, ensuring that ads were placed in high-traffic areas that matched their clients’ ideal customers.
Results: Driving Engagement, Lowering Costs, and Proving ROI
The results of integrating Blip with OOH advertising were evident across various client campaigns. Elite Marketing Agency saw a measurable impact on engagement and cost efficiency when combining OOH media with digital ads.
In the case of a coffee shop, for example, the agency strategically placed billboards targeting commuters and integrated this with the coffee shop’s social media advertising. The outcome was an uptick in customer visits, showcasing how traditional OOH exposure can reinforce digital efforts. The agency found that brand recall was a significant contributor, saying, “When people saw the billboard on the way to work, they were more likely to click through on the digital ads later. That repetition works.”
Another example involves a smoke shop that saw significant results after targeting a digital billboard near their store. The campaign showed an increase in foot traffic, with the agency pointing out, “The first month we tested different locations and creatives. By the second month, we saw that traffic increased significantly from the billboard near the smoke shop.”
Conclusion: Blip’s Role in Transforming OOH Advertising for Elite Marketing Agency
Through the integration of Blip’s digital billboard platform and advanced tracking tools, Elite Marketing Agency has successfully proven the power of combining OOH advertising with digital marketing to clients. The ability to adjust creatives in real-time, track performance, and match physical exposure with digital engagement has allowed the agency to measure campaign effectiveness and demonstrate tangible results.
As Becker concluded, “It’s not just about seeing a billboard, it’s about exposure. Even if someone doesn’t consciously read the billboard, they’re still exposed, and that makes them more likely to click on a digital ad later.”
