Leslie Lightcraft grew their social media following and website traffic.
Solution
Leslie Lightcraft primarily advertises through trade shows, events, and social media ads. Having heard about Blip from a friend, Chris was curious about what billboards could do for his business. Chris decided to put Leslie Lightcraft on a Times Square Billboard through Blip and pay attention to what results were generated.
Results
From the campaign, Chris and the team at Leslie Lightcraft saw that billboards do in fact build awareness and create quantifiable results. The company secured a front cover placement on an internationally known catalog because of its debut on Times Square and saw a significant increase in social media followers and online web traffic shortly after the campaign went live. Chris was thrilled with the results of this campaign and plans to advertise at other Blip locations around the country this summer.
“I thought [Blip] would be outrageously expensive, like prohibitively. I had visions in my head that it would cost as much as a Superbowl ad. I thought it was completely unattainable. When a friend told me about Blip, I looked at it and I said, “Are you sure? Is this right? And it turns out…it is, and it was just so completely effective.” -Chris Leslie, Founder of Leslie Lightcraft Co.
