Paris O. Cosmetics Established Credibility
Challenge
Paris O. is a relatively new cosmetics company that offers a variety of vegan cosmetic products including lip gloss, glitter pallets, synthetic eyelashes, and make-up brushes. Because Paris O. is fairly new to the beauty industry, they chose Blip to gain mass exposure and name recognition, especially in their local area, Pensacola, FL.
Solution
Paris Oliver, the CEO and Founder of Paris O., came across Blip through a Facebook ad. She was searching for a way to get her company’s name in front of new people in a new way. Though skeptical at first, Paris realized that Blip is a cost-effective channel to promote her business to a mass audience.After trying out Blip, Paris came to the conclusion that “Blip is truly fit for any budget.” In total, Paris spent less than a fraction of what it costs to have a traditional digital billboard contract. Focusing on one billboard location, Paris O. Cosmetics was advertised hundreds of times and received over one thousand impressions.
Results
Billboards generate top of funnel awareness and establish legitimacy and credibility for businesses. Since launching her first billboard campaign, Paris O. has seen an uptick in website traffic, sales, and social media page impressions. Seeing as she just started advertising, the results will only increase as the campaign continues. Paris was able to see her billboard in action, which she describes as a rush of excitement. She reflected on all of the hard work she’s put into her start-up and seeing her brand and logo on a billboard reassured her that Paris O. is growing and developing into a recognizable brand.
