The Takeaway
Solution Stream used out-of-home boards to build the brand presence that its team associated with much larger competitors. Two campaigns across 13 digital boards produced 172,937 blips and an estimated 1.6 million impressions. The flights landed two verifiable new customers who had not heard of the company before seeing the boards, and added an ongoing out-of-home layer to the marketing mix.
Why Solution Stream Turned to Billboard Advertising
Solution Stream is a software and technology company that had been growing steadily but wanted the kind of brand presence its larger competitors had. Director of Operations Cameo put it plainly: “billboards were one of those things I saw big companies have. I know who a company is because they have big billboards with large budgets.”
Traditional out-of-home contracts were expensive. Blip made it possible for a smaller company to play on the same board inventory without dumping thousands into one fixed buy. The team wanted a self-serve setup that let them manage boards alongside social, LinkedIn, and event marketing.
How Solution Stream Built Its Billboard Campaign
The team managed the whole program in-house through Blip’s self-serve platform.
- Boards selected: 13 digital placements across two campaigns, sized to a software company’s budget rather than an enterprise buy.
- Creative approach: Brand-first designs with the company name clearly visible, sized to the boards it ran on.
- Ongoing management: The designer logged in to update creative; the director logged in to manage spend and schedule. No salesperson intermediary.
- Cross-channel role: Boards were added alongside social, LinkedIn, and events, all managed in-house.
The Creative
The design led with the brand mark and one line. For other B2B software teams building similar work, Blip’s billboard design guidelines explain how to translate a brand into driver-readable artwork.
What Solution Stream’s Campaign Delivered
Two campaigns across 13 boards produced 172,937 blips and an estimated 1.6 million impressions. On the sales side, Solution Stream landed two verifiable new customers who had not heard of the company before seeing the boards and reported a solid lift in brand recognition.
That is what a well-planned out-of-home program can produce for a B2B software company. The boards are not the direct-response channel. They are what make a prospect search the company name later, and what make an inbound email feel like it is going to a credible team rather than a stranger. Solution Stream now keeps Blip as a core part of the marketing plan, with spikes around events.
Prices for traditional contracts were very expensive but Blip made it so we can play the game on our budget. We didn’t have to dump thousands and thousands of dollars into it in order to be seen.
Cameo, Director of Operations, Solution Stream
Why This Campaign Worked
- Signal that matters to buyers: Buyers associate an out-of-home presence with established companies. The boards gave Solution Stream that signal without an enterprise buy.
- Self-serve, in-house management: The designer and director ran the entire program themselves, without an intermediary salesperson.
- Two campaigns, not one: Repeat exposure across two campaigns built the recognition that made the sales calls easier.
- Cross-channel role: Boards paired with social, LinkedIn, and events, so the same audience saw the brand in multiple places.
What B2B Software Owners Can Take From This Campaign
B2B software and tech companies can use these ideas:
- Buy the presence, not the response: An out-of-home flight is a recognition play. Track it through inbound and branded search, not clicks.
- Run the program in-house: A designer and a director are enough to manage a program of this scale on Blip.
- Pair with social and events: The same audience should see the brand across multiple channels.
- Plan for spikes around events: Add extra flights around conferences and product launches, as Solution Stream does.
Run a B2B Software Campaign Like Solution Stream
Run the program in-house, pair the boards with social and events, and add spike flights around your conferences and launches.
Frequently Asked Questions About Solution Stream’s Billboard Campaign
How many boards did Solution Stream use?
13 digital boards across two separate campaigns.
What results did Solution Stream see?
Two verifiable new customers came from the boards, along with a solid lift in overall brand recognition and an estimated 1.6 million impressions.
How much did the campaign cost?
The exact spend is not published. The team specifically chose Blip because it removed the need to “dump thousands” into a fixed traditional contract.
Is a technology billboard effective for B2B software?
It works as a recognition play. Boards make prospects search for the company name later and give the sales process a foundation of familiarity to build on.
Do I need an agency to run this kind of program?
No. Solution Stream managed the whole program in-house, with a designer updating creative and a director managing spend and schedule.